MAKA Motors — Scaling organic & paid for an EV startup

Context

MAKA Motors is an Indonesian EV startup launching Cavalry, an electric motorcycle in a category most Indonesians had never considered. Marketing had to build both the brand and the demand engine from scratch — across organic and paid.

The problem

• A brand-new product category with near-zero organic footprint and no existing search demand capture.
• The pre-revamp website was not built to rank or convert organic traffic.
• Paid budget across Meta, Google, TikTok, and YouTube needed a full-funnel structure to produce leads, not just reach.

What I did

• Led the SEO side of a full website revamp — architecture, on-page, and content built to rank.
• Grew SEO visibility from 6.6% to 40.6% in 7 weeks, taking #1 position for "motor listrik terbaik".
• Managed $160K+ blended ad budget across Meta, Google, TikTok, and YouTube for awareness, consideration, and conversion.
• Ran a Meta lead campaign producing 1,000+ qualified leads at under Rp10,000 per lead.
• Analyzed competitor traffic (Similarweb) to steer content and campaign positioning.
• Supported offline activation — IIMS booth campaign and a brand-ambassador collaboration with Duta (Sheila on 7).

Results

The website revamp lifted organic traffic +600% month-over-month, and the combined organic + paid engine delivered category-scale demand for a new EV brand.

Evidence

↓SEO Monthly Report — June 2025 (PDF)

Tools used