MAKA Motors is an Indonesian EV startup launching Cavalry, an electric motorcycle in a category most Indonesians had never considered.
Nobody was searching for the brand yet. They were searching with questions: Is there a subsidy? Can I pay in installments? Which one is the best?
The website had to answer them.
The challenge
- A brand-new category with near-zero organic footprint.
- A website that wasn't built to rank or convert.
- The highest-demand questions (“motor listrik subsidi”, 12,100 searches a month; “motor listrik terbaik”; “kredit motor listrik”) had no clear home on the site.
- Campaign traffic landed on pages that produced reach, not leads.
What I did
- Used search intent as user research: keyword data (Semrush) and competitor traffic (Similarweb) decided which questions the site had to answer first.
- Led the website revamp end to end, wireframes and UI/UX, CMS, server, GA4 and Core Web Vitals, through to deployment.
- Structured the site so the top buyer questions stay one tap away: price & installments, rent-to-own, showrooms, charging, WhatsApp support, with one primary action, Test Ride.
- Grew SEO visibility from 6.6% to 40.6% in 7 weeks, #1 for “motor listrik terbaik” and “motor listrik subsidi”.
- Worked with product, brand and dev on pixel-based attribution and funnel friction, so campaign traffic landed on pages built to convert.
- Managed the blended Meta, Google, TikTok and YouTube budget; a Meta lead campaign produced 1,000+ qualified leads under Rp10,000 each.
The results
- Organic traffic +600% month-over-month after the revamp.
- 60K+ organic clicks and 1M+ impressions in six months (GSC), CTR 5.2%, average position in the top 10.
- Monthly website leads 70%+ above baseline during the Sheila On 7 campaign.
- Organic and paid together: 20K+ leads in six months. Category-scale demand for a brand-new EV.
