GNET Indonesia — 13x organic clicks for building materials

Context

GNET Indonesia is a building-materials brand competing in a market where distributors, not manufacturers, traditionally own the customer relationship. Digital had to make the brand searchable and reachable directly.

The problem

• Minimal organic presence: 1.25K clicks and 67.5K impressions per period baseline.
• The brand needed its own websites — built from zero — to own product search demand.
• Paid CPC above Rp300 made scale uneconomical.

What I did

• Led SEO and content strategy that grew organic clicks from 1.25K to 16.6K in 6 months.
• Led two end-to-end website builds — from structure to launch.
• Restructured Meta campaigns around video creative, driving CPC from Rp300+ down to Rp26.
• Ran GSC/GA4 reporting to steer content production toward rising queries.

Results

Six months of SEO and content work multiplied organic clicks 13x and impressions nearly 16x, while the Meta video-campaign restructure cut CPC by an order of magnitude.

Evidence

Tools used