Andrew Jevon
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#Website Builds · Findability

GNET Indonesia

Two websites built from zero, so buyers could find the brand directly, 13x organic clicks in 6 months.

Search Console · GA4 · WordPress · Semrush · Meta Ads Manager

GNET, 1.25K to 16.6K organic clicks (GSC)

#Problem

Buyers searching for a product found distributors, not the brand. GNET had no website of its own and almost no organic presence.

#Approach

Build the brand's own websites around how buyers search, steer content with Search Console data, and let video show the product.

StoryStructureDecisionsEvidenceLearned

GNET Indonesia is a building-materials brand in a market where distributors, not manufacturers, own the customer relationship.

When a buyer searched for a product, they found a distributor, not the brand.

Digital had to give GNET its own front door.

The challenge

  • Minimal organic presence: a baseline of 1.25K clicks and 67.5K impressions in six months.
  • No website of its own to own product search demand.
  • Paid CPC above Rp300 made scale uneconomical.

What I did

  • Built gnetindonesia.com and flooring.gnetindonesia.com end to end on the brand side: brief approval, vendor pitching, wireframe and UI/UX review, backend coordination, through to handover (BAST).
  • Led editorial SEO and content optimization steered by Search Console: organic clicks 1.25K → 16.6K in six months.
  • Restructured Meta campaigns around video showing the product in use (“GNET Atap Spandek”): CPC Rp300+ → Rp26, CTR 9.4%.
  • Ran cart-abandon retargeting (CPAS) with a carousel of the top 5 products: CTR 1.98% at ~Rp100 CPC.

The results

  • Organic clicks 13x in six months (1.25K → 16.6K).
  • Impressions nearly 16x (67.5K → 1.06M).
  • The Meta video restructure cut CPC by an order of magnitude.
  • The brand now owns its own product search demand.

Two sites, one brand

Both builds were run end to end on the brand side with an external vendor: brief approval, vendor pitching, wireframe and UI/UX review, backend coordination, handover (BAST).

  • 01

    gnetindonesia.com

    The main brand website, product categories, editorial SEO content, PageSpeed performance 98.

  • 02

    flooring.gnetindonesia.com

    A dedicated subdomain for the flooring line, so that product search has its own front door.

Design decisions & the evidence

  1. #Decision 1

    Give the brand its own front door

    Two websites built from zero so product searches land on GNET, not only on distributors, run end to end on the brand side with an external vendor.

    Evidence

    gnetindonesia.com + flooring.gnetindonesia.com: brief → vendor pitch → wireframe & UI/UX review → backend → handover (BAST).

  2. #Decision 2

    Let Search Console steer the content

    Editorial SEO and on-page optimization prioritized by what buyers were already searching for.

    Evidence

    Impressions 67.5K → 1.06M, clicks 1.25K → 16.6K in six months.

  3. #Decision 3

    Show the product in use

    Meta campaigns restructured around video of the product being installed, plus cart-abandon retargeting with the top 5 products.

    Evidence

    “GNET Atap Spandek” video: CPC Rp300+ → Rp26, CTR 9.4% · CPAS retargeting: CTR 1.98% at ~Rp100 CPC.

Takeaways

“If buyers can't find you, someone else answers for you.”

Owning the answer builds the brand

A product page that answers the search does more for a manufacturer than another distributor listing.

Search data is a live roadmap

Rising queries told us what to build next more reliably than guesses in a meeting.

Next time

Add a simple product finder (“what are you building?”) to guide homeowners who don't know product names yet.

Live Preview Next: YKK AP Sinar Fortuna All work