Yobo Labs — Full-funnel performance for a US-market SaaS
Performance Marketing · Sep 2025 – now · US + Indonesia
Context
Yobo Labs runs SaaS products for the US market with operations in Indonesia. The mandate: build a full-funnel performance engine where lead volume matters less than lead quality reaching sales.
The problem
- Lead flow existed but qualification was inconsistent — sales time went to the wrong leads.
- Campaign content was produced ad-hoc, with no repeatable framework across GTM pushes.
What I did
- Ran full-funnel US-market performance operations across paid channels.
- Designed the CRM lead-scoring framework (v1.4) across 4 qualification dimensions.
- Documented SPARC, a repeatable content framework for GTM campaigns.
Results
200+
MQLs converted into contracts
4
qualification dimensions in CRM scoring v1.4
SPARC
content framework documented for GTM
The engagement is ongoing. 200+ MQLs have converted into contracts worth hundreds of millions IDR, with scoring and content now running on documented systems.
Tools used
Meta Ads ManagerGoogle AdsHubSpotGA4
Next case study
YKK AP Sinar Fortuna — High-value B2B leads at 1,300% ROI