YKK AP Sinar Fortuna — High-value B2B leads at 1,300% ROI

Context

YKK AP Sinar Fortuna sells premium architectural products where a single project averages around Rp500M. The goal: reach architects and project owners directly through digital, at a cost that makes B2B economics trivial.

The problem

• High-value, low-volume B2B leads — generic lead campaigns produce noise, not projects.
• Long consideration cycles need a conversational channel, not a form.
• Minimal organic search presence for high-intent product queries.

What I did

• Built Meta Ads campaigns routing to WhatsApp — 1,800+ conversations at ~Rp20K per result.
• Qualified conversations at >45% chat conversion rate.
• Ran SEO improvements that grew organic clicks 69 → 216 and impressions 4.7K → 12.5K in 2 months (Jun–Jul 2025).

Results

With Rp500M average project value against ~Rp20K per WhatsApp lead, estimated campaign ROI reached 1,300% — and the SEO layer added compounding organic demand.

Evidence

Tools used