GNET Indonesia is a building-materials brand competing in a market where distributors, not manufacturers, traditionally own the customer relationship. Digital had to make the brand searchable and reachable directly.
The challenge
Minimal organic presence — a baseline of 1.25K clicks and 67.5K impressions. The brand needed its own websites, built from zero, to own product search demand, and paid CPC above Rp300 made scale uneconomical.
What I did
Led SEO and content strategy that grew organic clicks from 1.25K to 16.6K in six months.
Led two end-to-end website builds — from structure to launch.
Restructured Meta campaigns around video creative, driving CPC from Rp300+ down to Rp26.
Ran GSC and GA4 reporting to steer content toward rising queries.
The results
Six months of work multiplied organic clicks 13x and impressions nearly 16x (67.5K → 1.06M), while the Meta video restructure cut CPC by an order of magnitude.