YKK AP Sinar Fortuna sells premium architectural products where a single project averages around Rp500M. The goal: reach architects and project owners directly through digital, at a cost that makes B2B economics trivial.
The challenge
High-value, low-volume B2B leads where generic campaigns produce noise, not projects. Long consideration cycles needed a conversational channel rather than a form, and organic presence for high-intent product queries was minimal.
What I did
Built Meta Ads campaigns routing to WhatsApp — 1,800+ conversations at around Rp20K per result.
Qualified conversations at over 45% chat conversion rate.
Ran SEO improvements that grew organic clicks 69 → 216 and impressions 4.7K → 12.5K in two months.
The results
With Rp500M average project value against ~Rp20K per WhatsApp lead, estimated campaign ROI reached 1,300% — and the SEO layer added compounding organic demand.