Yobo Labs runs SaaS products for the US market with operations in Indonesia. The mandate: build a full-funnel performance engine where lead volume matters less than lead quality reaching sales.
The challenge
Lead flow existed but qualification was inconsistent, so sales time went to the wrong leads. Campaign content was produced ad-hoc, with no repeatable framework across GTM pushes.
What I did
Ran full-funnel US-market performance operations across paid channels.
Designed the CRM lead-scoring framework (v1.4) across four qualification dimensions.
Documented SPARC, a repeatable content framework for GTM campaigns.
The results
The engagement is ongoing. 200+ MQLs have converted into contracts worth hundreds of millions IDR, with scoring and content now running on documented systems.